A letterhead is a sheet of paper that contains a company’s name, addresses, logo and other vital informations usually for an official purpose. A company use a letterhead to make their business have a professional outlook.
Whether a business like it or not, a letterhead is essential for a small business owner that aspires to reach a greater heights, with the exception of micro business owner such as the ugwu seller, food seller, coffee store etc. which does not necessarily need a letterhead.
As a small business enterprise that provides services or manufacture goods in large quantities, you might consider getting a business letterhead. You never can tell when a bigger company will need your goods/services.
Is a letterhead really necessary in order to transact business with another big company?
A Case Study: Adio, The Shoemaker.
Adio is a popular shoemaker in one of the busy streets in Apapa. He is known for making sophisticated shoes and sandals for all the big guys in the area.
Many small business owners in Nigeria do not always go for advertising their products/services, either online or offline with a special design targeted at their already existing customers or potential client for reasons best known to them.
Some share the opinion that it is more expensive, while there are those who see it as an irrelevant business strategy because they have been using online advertising platform such as the popular facebook ad or the simplest and common one which is the “word of mouth.”
It is no doubt that social media channels such as twitter, facebook, instagram, YouTube…are important platform for advertising your product/service but the importance of offline advertising is something that should not be ignored. Everything comes with its own benefits.
A Lagos based hair stylist was once approached by one of our creative designers and was advised to try a flyer design for his brand in order to reach more customers. Because this business person was not that familiar with the significance of brand marketing and business strategy, the idea of advertising with a flyer design was rejected.