Many small business owners in Nigeria do not always go for advertising their products/services, either online or offline with a special design targeted at their already existing customers or potential client for reasons best known to them.
Some share the opinion that it is more expensive, while there are those who see it as an irrelevant business strategy because they have been using online advertising platform such as the popular facebook ad or the simplest and common one which is the “word of mouth.”
It is no doubt that social media channels such as twitter, facebook, instagram, YouTube…are important platform for advertising your product/service but the importance of offline advertising is something that should not be ignored. Everything comes with its own benefits.
A Lagos based hair stylist was once approached by one of our creative designers and was advised to try a flyer design for his brand in order to reach more customers. Because this business person was not that familiar with the significance of brand marketing and business strategy, the idea of advertising with a flyer design was rejected.