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The creativity in Wizkid’s Partnership with Nike on new jersey

Nigerians are celebrating the creativity in Wizkid through the recent partnership with Nike on his new “Star boy” iconic Jersey officially released to the general public and sold out within 10 minutes.

Talking about brand identity, the Nigerian popular pop artist, Wizkid, leverage on the popularity of Nike to promote the star boy Jersey which was inspired by his root “Surulere”, a place on the mainland in Lagos, Nigeria.

Wizkid who happens to be among the models for the unveiling of Nigeria Jersey, which was rated as the most popular Jersey in the just concluded FIFA world cup in Russia, recently partner with Nike to launch his Star boy Jersey brand.

The Starboy Jersey which comes in a dark green and (more…)