Nigerians are celebrating the creativity in Wizkid through the recent partnership with Nike on his new “Star boy” iconic Jersey officially released to the general public and sold out within 10 minutes.

Talking about brand identity, the Nigerian popular pop artist, Wizkid, leverage on the popularity of Nike to promote the star boy Jersey which was inspired by his root “Surulere”, a place on the mainland in Lagos, Nigeria.

Wizkid who happens to be among the models for the unveiling of Nigeria Jersey, which was rated as the most popular Jersey in the just concluded FIFA world cup in Russia, recently partner with Nike to launch his Star boy Jersey brand.

The Starboy Jersey which comes in a dark green and

white trimming is now on the Nike’s store for sale.

The price of the jersey is 64.95£ (30,650.23)

The front-chest text shows Wizkid brand name “Star boy”

While the text “Surulere” is imprinted at the lower back of the jersey.

The new star boy Jersey indicates the richness of African culture as exemplified in the uniqueness of Wizkid’s pop songs which is currently generating attraction from non-African countries.

The Wizkid’s partnership with Nike is something that business startup should consider. In Nigeria, it is noted that many musicians have their own clothing line, but the problem with these clothing lines is that they do not stand the test of time. One of the reasons is that it might take time for the audience to identify and trust the product.

Also, for a clothing line to really reach large audience, it would be wise to partner with brands that have large customer base.

At Optimus Grafix, as a creative design agency,  we work with individuals, company,  fashion designer/stylist/enthusiast/model to create unique design.

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